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ABOUT innisfree

ECO-HANDKERCHIEF CAMPAIGN SINCE 2010

USE A HANKIE, SAVE THE EARTH

USE A HANKIE, SAVE THE EARTH

The simple act of using a handkerchief instead of tissue will help save trees, protect forests and reduce global warming.
For the past 10 years, from using pure natural ingredients in our products, innisfree has implemented several eco-friendly campaigns such as Using Mug Cup Campaign, Empty Bottle Recycling Campaign and Using Eco Bag Campaign to conserve and protect our environment.
The importance of nature is the key message in Green Life Campaign.Let’s join efforts to protect the Earth just like how we take care of our skin.
You can start by using an Eco-Handkerchief, carrying an eco-bag or riding a bicycle.
A small effort from you will help make our Earth more beautiful and healthier.

innisfree Eco-Handkerchief Design since 2010

2017
Inspired by 3 different forests found on Jeju island
  • Bija ForestThe clean Bija Forest, with dense bija trees
    and dewy raindrops
  • Saryeoni ForestThe relaxing Saryeoni Forest, where
    a mystic sunshine allows a healing moment
  • GotjawalThe evergreen Gotjawal,
    a home to wild animals and fireflies
2016
Inspired by the pristine, blue sea of Jeju island

Jeju Haenyeos(Women divers), Indo-pacific bottlenose dolphins, basalts,
and corals that create the fascninating eco system of Jeju sea are embraced in each design

2015
Inspired by the four changing seasons in Jeju.
  • Spring in Jeju Yellow canola flower fluttering
  • Summer in Jeju White green tea flowers glittering
  • Autumn in Jeju Mt. Halla during peak of Fall
  • Winter in Jeju Camellia flowers in full blossom
2014
From the winning entries of our Customer Eco-Handkerchief Design Contest. The use of handkerchief is also included in each design.
  • Dasom Lee’s design
  • Dasom Lee’s design
  • Yulia’s design
2013
Innisfree’s mascot, Inni-rang (Jeju’s pony) is featured to express the beauty of Jeju.

Inni-rang represents the beautiful nature of Jeju and protection of Jeju eco em.

2012
The design concept depicts the endangered species in Jeju Island.
  • Endangered wild flowers including orchid, gumsaewooran, glabrous-sarcandra herb and yellow rose mallow
  • A harmonious scene with Jeju pony and wild flowers
  • The circle embracing Jeju wild flowers indicate that man and nature should coexist together.
2011
Collaboration between three celebrities and three illustrators.
  • Collaboration between three celebrities and three illustrators.
  • Designed and illustratedby Yoona from SNSD with illustrator Ji-Un Lee.
  • Designed and illustrated by weather forecaster In-ah Hyun with illustrator Yool Seo.
2010
Eco-Handkerchief Campaign was first introduced in 2010. We shared various ways on how to use a handkerchief. A small effort from you can help to save our forest and Earth.
  • Use your Eco-handkerchief instead of napkin to dry the condensation on your glass of beverage
  • Accessorise yourself with Eco-Handkerchief by wrapping it around your wrist
  • Use Eco-Handkerchief instead of gift wrappers to surprise your friends