ABOUT US - BRAND STORY - INNISFREE'S BRAND PROMISE

ABOUT innisfree

BRAND STORY

Our commitment to share natural benefits of pure island

Together with the wisdom of nature,innisfree delivers true healthy beauty to customers.

innisfree’s 5 Promises

1. We pursue healthy beauty through “reliable ingredients.”
2.We pursue “smart consumption” by providing high-quality products at reasonable prices.
3. We continue to include “eco-friendly green design” to leverage on the rich benefits of nature.

4. We practice “eco-friendly green life” to preserve the well-being of nature.
5. We offer “holistic sensory experience” based on the diversity of pure nature.

ECO-CONSCIOUS
BEAUTY BRAND

We strive not just for our skin
but for everything that coexists with us
towards more sustainable Beauty

We care deeply about your skin and
are committed to delivering
skin-conscious Beauty.

We care deeply about the place we all
call Home and stand for Beauty that is
also beautiful for our environment.

innisfree is taking Action.

We’re taking action for skin that looks
and feels healthy and it starts with our
Green Innovation Lab

Researching nature-derived ingredients
that are gentle on skin yet effective in
formulation.

Clean formula: We look for ingredients you can trust,
to maintain the integrity of our
clean formulas.
Vegan-friendly: We’re expanding our range of
vegan-friendly products.
Coral reef-friendly: We’re caring for marine
ecosystems by making all our
sunscreens reef-friendly.

We’re taking action for the Earth.

LESS PLASTIC: Starting with less plastic
We’re reducing our use of new plastic and expanding our use of
recycled plastics.
We're increasing our reusable
and recyclable packaging, enabling us
to build a more beautiful environment.
GREEN FOREST CAMPAIGN: We’re planting trees across the world
to continue our reforestation efforts,
to reach our goal of planting
500,000 trees.
As an eco-conscious Beauty Brand,
we pledge to minimise our
environmental impact.