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ABOUT innisfree

BRAND STORY

4BRAND HISTORY

The journey together since our first launch.

2017

Opening a flagship store in Chengdu, China

Launch in Indonesia

2016

Opening stores in Vietnam

2015

15th anniversary of innisfree

Store Opening in Thailand

Opening the biggest flagship store as a cosmetic brand at Hongyi Square, Shanghai, China

2014

Launch of Play Green Campaign

Store opening in Malaysia

2013

Opening innisfree Jeju House

Store opening in Singapore and India

2012

Opening of 1st Global Store in Shanghai, China

Launch of Green Promise

2011

Launch of Eco Science line

Hit the milestone of 3 million members

2010

Launch of Jeju Volcanic line

10th anniversary of innisfree

Launch of Eco Handkerchief Campaign

2009

Starting donation for Jeju Olle Trail

Achieved 100 billion (Korean Won) in sales

2008

Launch of Jeju Green Tea line

2007

Opening the 100th innisfree brand store

2006

Launch of Olive line (Sold 10,000 products)

2005

Opening the 1st innisfree brand store

Ranked 1st in Consumer Well-Being Index

2003

Starting Empty Bottle Recycling Campaign

2000

Launch of innisfree, Korea’s 1st natural
brand

Natural benefits from JEJU island