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ABOUT innisfree

PLAY GREEN CAMPAIGN

ECO-HANDKERCHIEF CAMPAIGN
SINCE 2010

USE A HANKIE, SAVE THE EARTH

USE A HANKIE, SAVE THE EARTH!

The simple act of using a handkerchief instead of tissue will help save trees, protect forests and reduce global warming.

For the past 10 years, from using pure natural ingredients in our products, innisfree has implemented several eco-friendly campaigns such as
Using Mug Cup Campaign, Empty Bottle Recycling Campaign and Using Eco Bag Campaign to conserve and protect our environment.

The importance of nature is the key message in Green Life Campaign.
Let’s join efforts to protect the Earth just like how we take care of
our skin. You can start by using an Eco-Handkerchief, carrying an eco-bag or riding a bicycle.
A small effort from you will help make our Earth more beautiful and healthier.

innisfree Eco-Handkerchief Design
since 2010

2017
Inspired by the landscape of three Jeju forests
  • Bijarim ForestThe lush Bijarim Forest filled with dense Bija trees and dewy rains
  • Saryeoni ForestA moment of healing surrounded by the mystical sunlight of the Saryeoni Forest
  • GotjawalThe everlasting Gotjawal where wild animals and fireflies inhabit
2016
Inspired by Jeju Haenyeo in the pristine blue sea of Jeju

Each design captures the fascinating eco-system of the sea in Jeju Island made up of Jeju Haenyeo (Women divers), Indo-pacific bottlenose dolphins, basalts and corals.

2015
Inspired by the four changing seasons in Jeju.
  • Spring in Jeju
    Yellow canola flower fluttering
  • Summer in Jeju
    White green tea flowers glittering
  • Autumn in Jeju
    Mt. Halla during peak of Fall
  • Winter in Jeju
    Camellia flowers in full blossom
2014
From the winning entries of our Customer Eco-Handkerchief Design Contest.
The use of handkerchief is also included in each design.
  • Dasom Lee’s design
  • Kyung-Hwa Kim’s design
  • Yulia’s design
2013
Innisfree’s mascot, Inni-rang (Jeju’s pony) is featured
to express the beauty of Jeju.

Inni-rang represents the beautiful nature of Jeju and protection of Jeju eco em.

2012
The design concept depicts the endangered species in Jeju Island.
  • Endangered wild flowers including
    orchid, gumsaewooran,
    glabrous-sarcandra herb and
    yellow rose mallow
  • A harmonious scene with
    Jeju pony and wild flowers
  • The circle embracing Jeju wild
    flowers indicate that man and nature
    should coexist together.
2011
Collaboration between three celebrities and three illustrators.
  • Designed and illustrated by
    the chairman of Jeju Olle Trail,
    Myung-sook Seo,
    with illustrator Yun-Kyung Oh.
  • Designed and illustrated
    by Yoona from SNSD with
    illustrator Ji-Un Lee.
  • Designed and illustrated
    by weather forecaster
    In-ah Hyun with illustrator Yool Seo.
2010
Eco-Handkerchief Campaign was first introduced in 2010.
We shared various ways on how to use a handkerchief. A small effort from you can help
to save our forest and Earth.
  • Use your Eco-handkerchief
    instead of napkin to dry the
    condensation on your glass of
    beverage
  • Accessorize yourself with
    Eco-Handkerchief by wrapping
    it around your wrist
  • Use Eco-Handkerchief
    instead of gift wrappers to
    surprise your friends