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Privacy Policy

This Privacy Policy provides our policy and practice in connection with “personal information” or “personally identifiable information” (used interchangeably in this Privacy Policy) that AMOREPACIFIC CANADA INC. (“Innisfree, we, us, or our”) may obtain from you when you communicate with us online or offline. The term “personal information” refers to the information that is about an identifiable individual person, such as name, physical address, date of birth, phone number, e-mail or another identifier that permits contacting or identification of a specific person and other pieces of data that are maintained in personally identifiable form.
We value your rights and respect your concerns about your privacy. Please read this Privacy Policy to understand the types of information we may collect, the ways we may use and share that information and the measures we take to help protect your privacy and personal information. By checking “I have read and agree to the Innisfree Privacy Policy” box, or by using our website, or otherwise providing us with personal information, you are expressly granting your acceptance this Privacy Policy and your consent to the practices described below. Please note that this Privacy Policy does not cover information that you submit on other websites, even if there is a link to such outside website on this website, there is a link from an outside website to this website, or we communicate with you on those other websites. The information you submit to any other website is governed by the privacy policies of those websites.
Our Privacy Policy includes the following sections:

1. Information We Collect

We may obtain personal information about you on our website, mobile application or at offline stores and events. You may choose to provide personal information when you create an account with us, make a purchase, subscribe to our electronic newsletter, participate at our event or contact us for customer service. The types of information you may provide to us include the following:
- Last name and first name
- Date of birth
- Gender
- Email address
- Password
- If you make a purchase, your payment information
- Telephone or mobile phone number
In addition, when you use our website, we may collect certain information about your activities on our website by automated means, such as cookies, IP addresses, browsing history and service history.
If you are under the age of majority in the jurisdiction in which you reside, you may look at our website but may not provide personal information or make a purchase. We do not knowingly collect any personal information from children under the age of thirteen. If you are the parent of a child under thirteen that has provided us with personal information, you may contact us using the contact information below to request we delete that information.

2. How We Use the Information

We may use the personal information that we collect to provide you with products, information, and services such as fulfilling orders (including facilitating payment and delivery), contacting you (SMS or emails) for marketing and promotional purposes as well as for customer service, providing marketing assistance, investigating fraudulent activities, conducting customer surveys and such other activities relating to the products and services provided by us. We may also contract with third-party advertising agencies, including the companies not affiliated with us, to send you information and promotional materials about our products based on the personal information we collect from you. We may also use your personal information to conduct, assess and improve our business operations, including: performing data analytics about our products and customers, detecting and preventing fraud, maintaining business systems and records, administering our electronic newsletter circulation system, and remaining in compliance with applicable laws and policies.

3. How We Share the Information

We may share your personal information with our corporate affiliates, such as Innisfree Corporation, Amorepacific Corporation, Amorepacific Group, and their subsidiaries and affiliates, for purposes of technical support and other business cooperation as described in this Privacy Policy. We may share the information with third party service providers that perform services on our behalf according to our instructions, such as: sending postal mails, e-mails, and SMS messages; storing, managing, analyzing and extracting website data, customer data, purchase data, membership information and internet activity history (cookies and weblogs); providing marketing assistance, including making customized product recommendations; investigating fraudulent activities; conducting customer surveys; and providing customer service. We do not authorize these third party companies to use or disclose the information except as necessary to perform services on our behalf or to comply with legal requirements.
We may share your personal information with another company that buys some or all of our assets or shares, and that company may use and disclose personal information for purposes similar to what is described in this policy. We may also share and disclose your information with prospective business partners to evaluate a potential business transaction such as a merger, acquisition, or a joint venture.
In addition, we may share de-identified, aggregated information (i.e., the information that is not directly connected to your identity) about our customers with advertisers and marketing partners in order to gain insights about the market and improve our business performance. We may also contract with third party companies to collect information about your use of our website and other websites through technologies such as cookies, so that we may provide advertisements that are more relevant to your needs and interests based on your internet activity history. Those advertisements may appear either on our website, or on other websites. For information on how to opt-out of this practice, please view “Your Rights and Choices, and How to Access and Correct your Personal Information” below.
We may disclose your personal information to law enforcement or other government authorities when required by law or when we believe such disclosure is necessary to prevent physical harm or financial loss or to assist an investigation of any illegal activity, suspected or actual.

4. How We Use Cookies to Collect Information

“Cookies” are small amounts of information which we store on your computer or other device. Unless you have indicated your objection when disclosing your details to us, or set your device to reject cookies, our system will issue cookies to your computer when you visit the site. Cookies make it easier for you to log on to and use the site during future visits. They also allow us to monitor website traffic and to personalize the content of the site for you. You may set up your computer to reject cookies by activating the settings on your browser although, in that case, you may not be able to use certain features on our site. Please refer to the "Help" file of your Internet Browser to learn how to either block all cookies or receive a warning before a cookie is stored.

5. We Transfer Information Internationally

We transfer the personal information we collect to the entities located in the countries other than Canada, including to entities located in South Korea, where such entities administer and/or operate certain functions or services on our behalf, such as technical support, cloud storage, marketing assistance, data analytics and business administration. The countries to which we transfer personal information may not have the same data protection laws as your country of residence, and while in a jurisdiction outside of Canada, information may be subject to access requests from governments, courts, or law enforcement in those jurisdictions according to their laws.
By providing us with personal information, you understand and expressly agree that we may transfer it outside of Canada. If you do not agree to the transfer of your personal information outside of Canada, do not provide us with personal information.
We take measures to protect the personal information in transmitting, retaining and processing the information as described in this policy. We will refuse to transfer personal information if we believe that the information will not receive reasonable protection.

6. How We Protect Your Information

We take physical, technical and administrative measures to help protect your personal information against unlawful or unauthorized access, disclosure, misappropriation, alteration or loss. Personal information may be accessed by persons within our organization, or our third party service providers, who require such access to carry out the purposes described in this privacy policy, or such other purposes as may be permitted or required by the applicable law.
However, please note that the transmission of information via the internet is not completely secure and we cannot guarantee the security of your data. Any transmission of your personal information is at your own risk.

7. Your Rights and Choices and How to Access and Correct your Personal Information

You have the following rights and choices in providing your information and choosing how we communicate with you:
- Accessing and updating or correcting your personal information: You can view and update some of the information you provide to us by logging into your online account and accessing “My Account” page. You may also access and request correction of the personal information we hold about you by contacting us using the information under “Contact Us” below. We will use reasonable efforts to comply with your request; however, in some cases we may not be able to allow you to access certain personal information in certain circumstances, for example if it contains personal information of other persons, or for legal reasons. We may require you to verify your identity before you can access your personal information.

- Opting out:
  o You may choose not to receive marketing materials by clicking on “unsubscribe” link at the bottom of any promotional e-mails you receive.
  o You may opt-out of our online tracking and targeted advertising by visiting HERE.

- Withdrawing consent and deleting your personal information: You may delete your account information and withdraw your consent to marketing communications at any time by logging into your account and accessing “My Account” page on our website. You may do the same by contacting us using the contact information below.

8. Contacting Us

If you have any questions about our privacy or security practices, or if you would like to request access to or correction of your personal information, you may contact us at the following:

  1235 Bay Street, Suite 700
  Toronto, ON M5R 3K4
  Attn: Privacy Officer
Your right to access or correct your personal information is subject to applicable legal restrictions. We may take reasonable steps to verify your identity before granting access or making corrections.
If we need, or are required, to contact you concerning any event that involves your personal information, we may do so by e-mail, telephone, or mail.

9. Changes to This Policy

We may revise this policy periodically and without prior notice to you. You should review our privacy policy periodically so that you remain up-to-date on our current practices and any changes to our policy. Your continued access to and/or use of our website or provision of personal information to us after any such changes constitutes your acceptance of, and agreement to, this privacy policy, as revised. We will note the effective date of the latest version at the end of each policy.
Effective as of 5th September 2019.

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