ABOUT INNISFREE
1What we stand for
innisfree is a family of Amore Pacific
We are stand for Amore Pacific spirit and vocation
- Our vocation
- Drawing our source in the deep wisdom on nature and humankind that Asia has accumulated, we are now ready to approach and redefine beauty in ways that will surprise everyone. Respecting the diversity of the AmorePacific people working around the world, we help one another actualize ourselves through our work. Striving to realize true beauty based on the perfect harmony of beauty on the inside and the outside, we help humankind achieve its dream of living beautifully and healthily. By achieving all these, the nations of the world will remember us as the Asian Beauty Creators.
Respecting the diversity of the AmorePacific people working around the world
Our Values
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Openness
- We are looking forward to working with people who respect others as much as they respect themselves.
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We believe that the truth lies first and foremost in having an open mind toward the outside world.
We are, to one another and to customers, neither commanders nor instructors, but listeners and guides.
As our surroundings change, so should we.
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Integrity
- No matter what we do for customers, we should do it as if it were for our families and ourselves.
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It is the result of our actions that
we earn trust from customers.
The foremost bedrock of a community and of a society is respect and etiquette.
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Innovation
- We should remain open to the possibility of changing.
- We should change and adapt, lest we fall behind and become obsolete. We pride above all else our passion to put something new into the world.
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Proximity
- We need to be always accessible to our customers for their diverse needs.
- We need to take matters that concern our customers as if they are our own. We pursue harmony and friendship on an equal footing.
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Challenge
- We must refuse to be complacent.
- We must joyfully embrace the unfamiliar and the new. We must dedicate ourselves to beating our competition and rising victorious over everyone else.
