ABOUT US - BRAND STORY - BRAND CONCEPT

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ABOUT innisfree

BRAND STORY
INGREDIENTS STORY
PLAY GREEN CAMPAIGN
GREEN FOREST CAMPAIGN
CAREER

BRAND STORY

BRAND STORY
PLAY GREEN CAMPAIGN
GREEN FOREST CAMPAIGN
INGREDIENTS STORY
CAREER

innisfree's BRAND PROMISES
BRAND CONCEPT
innisfree & JEJU
BRAND HISTORY
Innirang

1BRAND CONCEPT

Introducing innisfree, a pure island for natural beauty

innisfree, the pure island where clean nature and healthy beauty coexist in harmony.

innisfree is a natural brand that shares the benefits of nature
from the pristine island of Jeju for healthy beauty
and pursues an eco-friendly green life to preserve the balance of nature

INNISFREE’S BRAND IDENTITY

innisfree Green Deep green shades
of Jeju Bija forest

Our logo represents innisfree’s sincere endeavor to deliver healthy beauty
with a typography that embodies our dear promise and strong commitments
and a color inspired by bold green shades of Jeju bija forest that symbolizes nature’s vitality.