ABOUT US - BRAND STORY - BRAND CONCEPT

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ABOUT innisfree

BRAND STORY
INGREDIENTS STORY
PLAY GREEN CAMPAIGN
GREEN FOREST CAMPAIGN
CAREER

BRAND STORY

BRAND STORY
PLAY GREEN CAMPAIGN
GREEN FOREST CAMPAIGN
INGREDIENTS STORY
CAREER

innisfree's BRAND PROMISES
BRAND CONCEPT
innisfree & JEJU
BRAND HISTORY
Innirang

1BRAND CONCEPT

Introducing innisfree, a pure island for natural beauty

innisfree, the pure island
where clean nature and healthy beauty
coexist in harmony.

innisfree is a natural brand that shares the benefits of nature

from the pristine island of Jeju for healthy beauty

and pursues an eco-friendly green life to preserve the balance of nature

BRAND IDENTITY

innisfree Green Deep green shades
of Jeju Bija forest

Our logo represents innisfree’s sincere endeavour to deliver healthy beauty
with a typography that embodies our promise and strong commitments,
and a colour inspired by the bold green shades of the Jeju Bija forest that symbolises nature’s vitality.