ABOUT innisfree

INGREDIENTS STORY

INGREDIENTS

innisfree,
Captures pristine Jeju

The concept of naturalism made innisfree think about its unique pristine form of nature as the number of late movers has increased rapidly. Nature is something everyone talks about, but nobody really knows about it well enough. innisfree went back to the beginning to find its own special ingredient.After having thought deeply about it, innisfree found its own nature from the closest place nearby. The answer was on the clean island of Jeju and green tea, with which the company have built a close relationship since 20 years before innisfree was born.

In 2010, the idea of naturalism phrased as ‘Natural Benefit from JEJU’ was established.The warm sunlight, fresh air, fertile soil and pure water made Jeju a truly clean island. The soil was rich in iron oxide and organic matters and the volcanic island itself functioned as a natural filter. For such reasons, Jeju was the best place from which to gain good ingredients. The deep connection between innisfree and Jeju Island began with the green tea produced from the organic green tea fields full of Jeju’s energy.

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INGREDIENTS’ STORY

Products with heritage

The history of innisfree is called the history of exploring ingredients. In the process of thinking about nature and through conducting ceaseless research, innisfree focused on the clean island of Jeju and discovered 12 ingredients from the island’s land, sea, water, trees and flowers. innisfree’s devotion to good ingredients represents the brand’s philosophy, which aims to present customers with a healthy form of beauty through natural products. Amorepacific is securing outstanding technical capability based on its ceaseless efforts and the following development of exclusive technology and products.

Amorepacific’s in-depth study on heritage ingredients enabled the launch of ginseng and green tea cosmetics. This also became the foundation of philosophy for several global brands including Sulwhasoo, AMOREPACIFIC and innisfree. Now, the company is offering unprecedented value and beauty to customers around the world.

Green Tea

The center of innisfree, the moisture seed

100% organic fresh green tea water and green tea seed, which are only available from green tea trees that have grown for
over 7 years on Jeju’s organic green tea farm, hydrate and nourish skin on the inside keeping it moist and healthy for a long time.

Meet Jeju Green Tea

Green tea has an inseparable relationship with innisfree. It is the brand’s precious ingredient, and the center of the brand.Over 15 years of research, green tea-derived ingredients have continued to evolve and become a valuable and clean ingredient for skin.

innisfree’s green tea ingredients – 100% Jeju fresh green tea water squeezed from the fresh-picked leaves from Jeju’s green tea field and high-quality green tea seed – helps with the supply and circulation of moisture in skin making it moist and bright with its anti-oxidation effect.Since 2008, Green Tea Line has become the widely loved signature product and occupies 15% of the brand’s entire sales.

Beautiful commitment to green tea

Amorepacific’s beautiful commitment to green tea began with the determination of Amorepacific founder Jangwon Suh Sungwhan who tenaciously sought to create our own tea culture, which suddenly disappeared despite a 1,000-year long history.

He cultivated the wastelands in Jeju – lands that were neglected and considered barren for farming even up until the 1970s – and finally formed green tea fields after enduring a long and arduous process of clearing away stones one by one from the fields. This was the foundation of the one million pyeong (about 3.3 million square meters) of Dosun Tea Garden, Seogwang Tea Garden, and Hannam Tea Garden in Jeju.

Today, green tea is one of Amorepacific’s main heritage ingredients and a valuable asset.Jeju was found at long last as the place to cultivate the best green tea and on the island, Seogwipo area has the best conditions to grow green tea plants. Amorepacific discovered a new value of beauty by using green tea plants cultivated in Jeju combined with history and cutting-edge technology.

“Every country in the world has at least one unique cup of tea, while Korea does not. I wish to create our own traditional tea culture regardless of the sacrifice required.”

Amorepacific founder
Jangwon Suh Sungwhan

The best environment found in
Jeju green tea field

Geographically, Jeju is subtropical in climate and created by volcanic activities. This is the best place to cultivate green tea.Among the ‘soil and climate’, which are critical elements in green tea growth, it is the soil that decides the growth of the tea tree as well as the quality of green tea.

Over 80% of Jeju’s earth is volcanic ash soil. The high porosity of this soil facilitates the timely provision of nutrients, moisture and air to green tea. It features 10 times the amount of organic matter compared to normal soil, which also helps greatly with the growth of the tea tree. In addition, the ideal climate for tea trees to grow includes an annual average temperature of 14-16°C, annual precipitation of 1600mm. The Seogwipo area of Jeju has the best condition for green tea fields.

Volcanic
ash soil 80%
Annual average temperature 14 - 16℃
Annual
precipitation 1,600㎜

Green tea research for beautiful skin,
the uncharted waters

Amorepacific, which launched the first ever green tea-based cosmetics ‘Meero’ in 1989, studied breeding new varieties of green tea with a focus on functionality since the 2000s. This was an unknown field in research where no global beauty company had entered as the purpose was to develop new varieties with the perspective of beauty added to the value of green tea for drinking.

The relentless pursuit of research and the development of green tea varieties for more than 15 years led to the birth of Jangwon No. 2 and No. 3 varieties containing high levels of amino acids and catechins that maximize the natural skin benefits of green tea. The two varieties are used in a wide array of Amorepacific products. Even to this day, Amorepacific is at the forefront of discovering the functionality of green tea and developing new variety with a high concentration of such benefits.However, it didn’t stop there. Amorepacific is expanding its scope of research into green tea to find materials with new skin benefits.It focused previously on tea plant leaves that were more commonly used and expanded to various other parts of the plant, improving the level of research.

Tea plant flowers that increase the effect of catechins – green tea’s main compounds with antioxidants and wrinkle-improving properties along with anti-inflammatory benefits – tea plant seeds that have moisturizing benefits containing high levels of plant-derived unsaturated fat, and tea plant roots that have skin regeneration benefits with a high concentration of green tea’s unique saponin. All these materials have a limited harvesting time and are rare, low-yielding materials. They are research assets almost exclusively held by Amorepacific, out of all the global beauty companies, because of its tea gardens.

Green Tea

innisfree Green Tea Line has come to offer 18
products by 2014.

Green Tea Fresh, Green Tea Balancing, Green Tea Moisture are skincare lines providing 3-step moisture solution for 3 skin types, oily, combination and dry. The green Tea Seed Line products include The Green Tea Seed Serum,
The Green Tea Seed Cream, The Green Tea Seed Deep Cream, The Green Tea Seed Eye Cream, The Green Tea Seed oil, Green Tea Sleeping Pack and 3 types of Green Tea Mineral Mist. These 18 products use 100% fresh green tea water in place of water.

History of green tea ingredients

innisfree’s considerations for its ingredients start from a discovery that then leads to tenacious research.

innisfree’s love for Green tea is very high, to the level of having separate groups of skilled researchers who travel across Jeju to dig into the earth and identify the qualities of the soil, those who study pesticide-free green tea cultivation that uses a natural prevention to control blight and those who study green tea as an ingredient to make better products.innisfree has explored and studied green tea for the past 19 years and has been upgrading its benefits continuously.

‘Beauty Green Tea’, the ingredient born for the skin from Jeju innisfree No. 1, "Beauty Green Tea", a specializing moisturizing ingredient developed after the study of 2,401 Korean green tea varieties. We started research to find moisture for ideal skin condition, and created Beauty Green Tea containing high amino acid excellent for hydration and moisture. Fundamentally renewed Fresh Green Tea Water 2.0™ by double squeeze method Fresh Green Tea Water 2.0™ is made by extraction of nourishing ingredients of fresh beauty green tea leaves. It is fundamentally different green tea water of 3.5 times more enriched than the original with 16 kinds of amino acids, and provides excellent moisturizing benefits to the skin

100% Jeju organic fresh green tea water First ever in Korea, ‘fresh green tea water’ is a development achieved after 4 years of research by Amorepacific’s research team.

Jeju’s organic green tea leaves are squeezed instead of going through the old heat drying process, and as a result the freshness and purity of nature are captured in the entirety.

When fresh green tea water meets Jeju green tea seed, all made from freshly picked green tea leaves in Jeju, the richness of amino acids and minerals fill the skin with abundant moisture.

Jeju green tea seed Green tea seed was discovered during the search for a greater moisturizing power. Green tea seed is unfamiliar as a cosmetics ingredient because it is a rare material that is difficult to find.

Green tea seed can be collected from trees that are at least 7 years old. Green tea tree is a taproot species that stretches its roots deeply into the earth to pull up the pure water. The seeds also feature this exceptional water retaining ability.

Capturing the energy of the four seasons of Jeju, green tea seed pulls in the moisture lingering outside the skin to hydrate from within.

100% Jeju organic green tea water 100% Jeju organic green tea water is safe and clean as it is extracted from green tea directly produced in Jeju, and from which we can expect a skin hydrating effect.

Through Green Tea Line, innisfree started to deliver the vitality of high-purity green tea to skin.

Jeju green tea extract Green tea was used as a cosmetics ingredient from the year 2000 when innisfree was first launched.

innisfree Green Tea Balancing is the very first product containing an ingredient extracted from green tea.

Green Tea Products

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OTHER INGREDIENTS

INGREDIENTS

innisfree,
Captures pristine Jeju

The concept of naturalism made innisfree think about its unique pristine form of nature as the number of late movers has increased rapidly. Nature is something everyone talks about, but nobody really knows about it well enough. innisfree went back to the beginning to find its own special ingredient. After having thought deeply about it, innisfree found its own nature from the closest place nearby. The answer was on the clean island of Jeju and green tea, with which the company have built a close relationship since 20 years before innisfree was born.

In 2010, the idea of naturalism phrased as ‘Natural Benefit from JEJU’ was established. The warm sunlight, fresh air, fertile soil and pure water made Jeju a truly clean island. The soil was rich in iron oxide and organic matters and the volcanic island itself functioned as a natural filter. For such reasons, Jeju was the best place from which to gain good ingredients. The deep connection between innisfree and Jeju Island began with the green tea produced from the organic green tea fields full of Jeju’s energy.

INGREDIENTS’ STORY

Products with heritage

The history of innisfree is called the history of exploring ingredients.
In the process of thinking about nature and through conducting ceaseless research, innisfree focused on the clean island of Jeju and discovered 12 ingredients from the island’s land, sea, water, trees and flowers.
innisfree’s devotion to good ingredients represents the brand’s philosophy, which aims to present customers with a healthy form of beauty through natural products.

Amorepacific is securing outstanding technical capability based on its ceaseless efforts and the following development of exclusive technology and products.
Amorepacific’s in-depth study on heritage ingredients enabled the launch of ginseng and green tea cosmetics.
This also became the foundation of philosophy for several global brands including Sulwhasoo, AMOREPACIFIC and innisfree. Now, the company is offering unprecedented value and beauty to customers around the world.

Green Tea

The center of innisfree, the moisture seed

100% organic fresh green tea water and green tea seed, which are only available from green tea trees that have grown for over 7 years on Jeju’s organic green tea farm, hydrate and nourish skin on the inside keeping it moist and healthy for a long time.

Meet Jeju Green Tea

Green tea has an inseparable relationship with innisfree. It is the brand’s precious ingredient, and the center of the brand. Over 15 years of research, green tea-derived ingredients have continued to evolve and become a valuable and clean ingredient for skin.

innisfree’s green tea ingredients – 100% Jeju fresh green tea water squeezed from the fresh-picked leaves from Jeju’s green tea field and high-quality green tea seed – helps with the supply and circulation of moisture in skin making it moist and bright with its anti-oxidation effect. Since 2008, Green Tea Line has become the widely loved signature product and occupies 15% of the brand’s entire sales.

“Every country in the world has at least one unique cup of tea, while Korea does not. I wish to create our own traditional tea culture regardless of the sacrifice required.”

Amorepacific founder
Jangwon Suh Sungwhan

Beautiful commitment to green tea

Amorepacific’s beautiful commitment to green tea began with the determination of Amorepacific founder Jangwon Suh Sungwhan who tenaciously sought to create our own tea culture, which suddenly disappeared despite a 1,000-year long history.

He cultivated the wastelands in Jeju – lands that were neglected and considered barren for farming even up until the 1970s – and finally formed green tea fields after enduring a long and arduous process of clearing away stones one by one from the fields. This was the foundation of the one million pyeong (about 3.3 million square meters) of Dosun Tea Garden, Seogwang Tea Garden, and Hannam Tea Garden in Jeju.

Today, green tea is one of Amorepacific’s main heritage ingredients and a valuable asset. Jeju was found at long last as the place to cultivate the best green tea and on the island, Seogwipo area has the best conditions to grow green tea plants. Amorepacific discovered a new value of beauty by using green tea plants cultivated in Jeju combined with history and cutting-edge technology.

Volcanic
ash soil 80%
Annual average temperature 14 - 16℃
Annual
precipitation 1,600㎜

The best environment found in Jeju green tea field

Geographically, Jeju is subtropical in climate and created by volcanic activities. This is the best place to cultivate green tea.
Among the ‘soil and climate’, which are critical elements in green tea growth, it is the soil that decides the growth of the tea tree as well as the quality of green tea.

Over 80% of Jeju’s earth is volcanic ash soil. The high porosity of this soil facilitates the timely provision of nutrients, moisture and air to green tea. It features 10 times the amount of organic matter compared to normal soil, which also helps greatly with the growth of the tea tree. In addition, the ideal climate for tea trees to grow includes an annual average temperature of 14-16°C, annual precipitation of 1600mm. The Seogwipo area of Jeju has the best condition for green tea fields.

Green tea research for beautiful skin, the uncharted waters

Amorepacific, which launched the first ever green tea-based cosmetics ‘Meero’ in 1989, studied breeding new varieties of green tea with a focus on functionality since the 2000s.
This was an unknown field in research where no global beauty company had entered as the purpose was to develop new varieties with the perspective of beauty added to the value of green tea for drinking.

The relentless pursuit of research and the development of green tea varieties for more than 15 years led to the birth of Jangwon No. 2 and No. 3 varieties containing high levels of amino acids and catechins that maximize the natural skin benefits of green tea. The two varieties are used in a wide array of Amorepacific products.
Even to this day, Amorepacific is at the forefront of discovering the functionality of green tea and developing new variety with a high concentration of such benefits.
However, it didn’t stop there. Amorepacific is expanding its scope of research into green tea to find materials with new skin benefits.
It focused previously on tea plant leaves that were more commonly used and expanded to various other parts of the plant, improving the level of research.

Tea plant flowers that increase the effect of catechins – green tea’s main compounds with antioxidants and wrinkle-improving properties along with anti-inflammatory benefits – tea plant seeds that have moisturizing benefits containing high levels of plant-derived unsaturated fat, and tea plant roots that have skin regeneration benefits with a high concentration of green tea’s unique saponin. All these materials have a limited harvesting time and are rare, low-yielding materials. They are research assets almost exclusively held by Amorepacific, out of all the global beauty companies, because of its tea gardens.

Green Tea

innisfree Green Tea Line has come to offer 18 products by 2014.

Green Tea Fresh, Green Tea Balancing, Green Tea Moisture are skincare lines providing 3-step moisture solution for 3 skin types, oily, combination and dry. The green Tea Seed Line products include The Green Tea Seed Serum, The Green Tea Seed Cream, The Green Tea Seed Deep Cream, The Green Tea Seed Eye Cream, The Green Tea Seed oil, Green Tea Sleeping Pack and 3 types of Green Tea Mineral Mist. These 18 products use 100% fresh green tea water in place of water.

History of green tea ingredients

innisfree’s considerations for its ingredients start from a discovery that then leads to tenacious research.
innisfree’s love for Green tea is very high, to the level of having separate groups of skilled researchers who travel across Jeju to dig into the earth and identify the qualities of the soil, those who study pesticide-free green tea cultivation that uses a natural prevention to control blight and those who study green tea as an ingredient to make better products.
innisfree has explored and studied green tea for the past 19 years and has been upgrading its benefits continuously.

100% Jeju organic fresh green tea water First ever in Korea, ‘fresh green tea water’ is a development achieved after 4 years of research by Amorepacific’s research team. Jeju’s organic green tea leaves are squeezed instead of going through the old heat drying process, and as a result the freshness and purity of nature are captured in the entirety. When fresh green tea water meets Jeju green tea seed, all made from freshly picked green tea leaves in Jeju, the richness of amino acids and minerals fill the skin with abundant moisture.

Jeju green tea seed Green tea seed was discovered during the search for a greater moisturizing power. Green tea seed is unfamiliar as a cosmetics ingredient because it is a rare material that is difficult to find. Green tea seed can be collected from trees that are at least 7 years old. Green tea tree is a taproot species that stretches its roots deeply into the earth to pull up the pure water. The seeds also feature this exceptional water retaining ability. Capturing the energy of the four seasons of Jeju, green tea seed pulls in the moisture lingering outside the skin to hydrate from within.

100% Jeju organic green tea water 100% Jeju organic green tea water is safe and clean as it is extracted from green tea directly produced in Jeju, and from which we can expect a skin hydrating effect. Through Green Tea Line, innisfree started to deliver the vitality of high-purity green tea to skin.

Jeju green tea extract Green tea was used as a cosmetics ingredient from the year 2000 when innisfree was first launched. innisfree Green Tea Balancing is the very first product containing an ingredient extracted from green tea.