ABOUT INNISFREE
1What we stand for
innisfree is a family of AmorePacific.
We stand for AmorePacific spirit and vocation.
- Our Vocation
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Drawing our source in the deep wisdom on nature and humankind
that Asia has accumulated, we are now ready to approach and redefine
beauty in ways that will surprise everyone. Respecting the diversity of the AmorePacific people
working around the world, we help one another
actualize ourselves through our work. Striving to realize true beauty based on
the perfect harmony of beauty on the inside and the outside,
we help humankind achieve its dream of living
beautifully and healthily. By achieving all these,
the nations of the world will remember us
as the Asian Beauty Creators.
Respecting the diversity of the AmorePacific people working around the world
Our Values
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Openness
- We are looking forward to workingwith people who respect othersas much as they respect themselves.
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We believe that the truth lies first and foremostin having an open mind toward the outside world.
We are, to one another and to customers,neither commanders nor instructors,but listeners and guides.
As our surroundings change, so should we.
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Integrity
- No matter what we do for customers,we should do it as if it were for our familiesand ourselves.
- It is as a result of my actions thatI earn trust from customers. The foremost bedrock of a communityand of a society is respect and etiquette.
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Innovation
- We should remain open tothe possibility of changing.
- We should change and adapt,lest we fall behind and become obsolete. We pride above all else our passionto put something new into the world.
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Proximity
- We need to be always accessibleto our customers for their diverse needs.
- We need to take matters that concern our customersas if they are our own. We pursue harmony and friendshipon an equal footing.
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Challenge
- We must refuse to be complacent.
- We must joyfully embrace the unfamiliar and the new. We must dedicate ourselves to beating our competitionand rising victorious over everyone else.
