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ABOUT innisfree

BRAND STORY

4BRAND HISTORY

The path we have walked with you since its launch

2017

Opening a flagship store in Chengdu, China

Store opening in Indonesia

2016

Store opening in Vietnam

2015

15th anniversary of innisfree

Store opening in Thailand

Opening the biggest flagship store
as a cosmetic brand at Hongyi Square,
Shanghai, China

2014

Starting Play Green Campaign

Store opening in Malaysia

2013

Opening innisfree Jeju House

Store opening in Singapore and India

2012

Opening the 1st global store in Shanghai, China

Announcement of Green Promise

2011

New Launch of ‘Eco Science’ line

Hit 3 million innisfree members

2010

New Launch of ‘Jeju volcanic line’

10th anniversary of innisfree

Starting Eco Handkerchief Campaign

2009

Starting donation for Jeju Olle Trail

Hit 100 billion KRW sales

2008

Launched ‘Jeju green tea’ line

2007

Opening the 100th innisfree brand stores

2006

Launched ‘Olive’ line Selling 10,000 products

2005

Opening the 1st innisfree brand store

Ranked 1st in Consumer Well-Being Index

2003

Starting Recycling Used Bottle Campaign

2000

Launch of innisfree, Korea's 1st natural brand

Natural benefits from JEJU island