1. To have fun.

2. To facilitate the evolution of Innisfree into a workplace:

3. Where employees can feel their feelings and express their needs in a safe environment; 

4. Where there are tools to use to get to a feelings level safely;

5. Where there can be an ongoing structure to check in with each other and get the support for handling the day-to-day tests and difficulties that we are all faced with in our personal and private lives;

6. Where management can supervise and direct with a balance of goal achievement and personal acknowledgement and growth;

7. Where employees work together to make the company profitable and share in those profits;

8. Where diversity of class, race, and gender is explored, valued and celebrated;

9. Where each employee is encouraged to look for opportunities within the company and to take advantage of opportunities that are created by the company;

10. Where the humanness and dignity of each individual is recognized, valued and respected.