ABOUT innisfree

INGREDIENTS STORY

INGREDIENTS

innisfree,
Captures pristine Jeju

The concept of naturalism made innisfree think about its unique pristine form of nature as the number of late movers has increased rapidly. Nature is something everyone talks about, but nobody really knows about it well enough. innisfree went back to the beginning to find its own special ingredient.After having thought deeply about it, innisfree found its own nature from the closest place nearby. The answer was on the clean island of Jeju and green tea, with which the company have built a close relationship since 20 years before innisfree was born.

In 2010, the idea of naturalism phrased as ‘Natural Benefit from JEJU’ was established.The warm sunlight, fresh air, fertile soil and pure water made Jeju a truly clean island. The soil was rich in iron oxide and organic matters and the volcanic island itself functioned as a natural filter. For such reasons, Jeju was the best place from which to gain good ingredients. The deep connection between innisfree and Jeju Island began with the green tea produced from the organic green tea fields full of Jeju’s energy.

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INGREDIENTS’ STORY

Products with heritage

The history of innisfree is called the history of exploring ingredients. In the process of thinking about nature and through conducting ceaseless research, innisfree focused on the clean island of Jeju and discovered 12 ingredients from the island’s land, sea, water, trees and flowers. innisfree’s devotion to good ingredients represents the brand’s philosophy, which aims to present customers with a healthy form of beauty through natural products. Amorepacific is securing outstanding technical capability based on its ceaseless efforts and the following development of exclusive technology and products.

Amorepacific’s in-depth study on heritage ingredients enabled the launch of ginseng and green tea cosmetics. This also became the foundation of philosophy for several global brands including Sulwhasoo, AMOREPACIFIC and innisfree. Now, the company is offering unprecedented value and beauty to customers around the world.

Seaweed

Vitality from the clean sea of Jeju

Sea mustard is a brown sea plant rich in marine minerals and nutrients. Its sporophyll, condensed with the plant’s vitality,
is fermented with Bio Sea Plant ScienceTM to extract the active components that deliver the life force to the skin.
Bija fruit is also used as the key ingredient for trouble line thanks to its excellent skin protection effect.

Focus on Jeju’s clean sea

innisfree turned to the ingredients held in Jeju’s clean sea and consequently began to explore. In the sea brimming with life energy, abundant minerals and nutrients, innisfree focused on sea mustard and gulfweed.innisfree named the sea mustard ‘marine retinol’ as it is rich in vitamin A, an anti-aging component that helps boost the skin’s inherent vitality, along with 40 other beneficial minerals. Gulfweed soup, also called ‘momguk’ in Jeju, is a food haenyeos enjoy to refresh their energy after their arduous diving. innisfree discovered that Gulfweed used in the cooking effectively increases the synthesis of collagen and removes toxins from human cells.

Sea plants holding powerful energy are combined with innisfree’s natural anti-aging technology of Bio Healing Science and are recreated as Eco Science Line, a skin invigorating solution. innisfree sources Bija fruit to make Bija Trouble Line through a fair-trade with Songdang-ri, Gujwa-eup, Jeju City. This partnership creates jobs for the local community and helps boost the local economy.

Exceptional vitality of sea plants
applied onto the skin

Sea mustard is a yearly plant. It collects the nutrients for the whole year until it spreads spores. One sporocyst holds several million spores. One spore grows up to 1m after 4 months and forms a forest under the sea. Sea mustard sporophyll, where the spores are produced and released, is condensed with a powerful vital force and thus became the key ingredient of our natural anti-aging line, Eco Science.

The natural anti-aging ingredient derived from the sporophyll of sea mustard, Jeju’s brown sea plant, and developed with innisfree’s technology boasts excellent anti-aging benefits including firming, anti-wrinkle and anti-oxidation effects. Known by the nickname of ‘Whale Essence’, Eco Science Wrinkle Spot Essence makes deep skin delivery of active components obtained from fermented and low-molecularized Jeju sea mustard sporophyll. This helps to boost the skin’s inherent vitality and works particularly on wrinkles to make the skin taut and smooth.

Seaweed Products

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OTHER INGREDIENTS

INGREDIENTS

innisfree,
Captures pristine Jeju

The concept of naturalism made innisfree think about its unique pristine form of nature as the number of late movers has increased rapidly. Nature is something everyone talks about, but nobody really knows about it well enough. innisfree went back to the beginning to find its own special ingredient. After having thought deeply about it, innisfree found its own nature from the closest place nearby. The answer was on the clean island of Jeju and green tea, with which the company have built a close relationship since 20 years before innisfree was born.

In 2010, the idea of naturalism phrased as ‘Natural Benefit from JEJU’ was established. The warm sunlight, fresh air, fertile soil and pure water made Jeju a truly clean island. The soil was rich in iron oxide and organic matters and the volcanic island itself functioned as a natural filter. For such reasons, Jeju was the best place from which to gain good ingredients. The deep connection between innisfree and Jeju Island began with the green tea produced from the organic green tea fields full of Jeju’s energy.

INGREDIENTS’ STORY

Products with heritage

The history of innisfree is called the history of exploring ingredients.
In the process of thinking about nature and through conducting ceaseless research, innisfree focused on the clean island of Jeju and discovered 12 ingredients from the island’s land, sea, water, trees and flowers.
innisfree’s devotion to good ingredients represents the brand’s philosophy, which aims to present customers with a healthy form of beauty through natural products.

Amorepacific is securing outstanding technical capability based on its ceaseless efforts and the following development of exclusive technology and products.
Amorepacific’s in-depth study on heritage ingredients enabled the launch of ginseng and green tea cosmetics.
This also became the foundation of philosophy for several global brands including Sulwhasoo, AMOREPACIFIC and innisfree. Now, the company is offering unprecedented value and beauty to customers around the world.

Seaweed

Vitality from the clean sea of Jeju

Sea mustard is a brown sea plant rich in marine minerals and nutrients. Its sporophyll, condensed with the plant’s vitality, is fermented with Bio Sea Plant ScienceTM to extract the active components that deliver the life force to the skin.
Bija fruit is also used as the key ingredient for trouble line thanks to its excellent skin protection effect.

Focus on Jeju's clean sea

innisfree turned to the ingredients held in Jeju’s clean sea and consequently began to explore. In the sea brimming with life energy, abundant minerals and nutrients, innisfree focused on sea mustard and gulfweed. innisfree named the sea mustard ‘marine retinol’ as it is rich in vitamin A, an anti-aging component that helps boost the skin’s inherent vitality, along with 40 other beneficial minerals. Gulfweed soup, also called ‘momguk’ in Jeju, is a food haenyeos enjoy to refresh their energy after their arduous diving. innisfree discovered that Gulfweed used in the cooking effectively increases the synthesis of collagen and removes toxins from human cells.

Sea plants holding powerful energy are combined with innisfree’s natural anti-aging technology of Bio Healing Science and are recreated as Eco Science Line, a skin invigorating solution. innisfree sources Bija fruit to make Bija Trouble Line through a fair-trade with Songdang-ri, Gujwa-eup, Jeju City. This partnership creates jobs for the local community and helps boost the local economy.

Exceptional vitality of sea plants
applied onto the skin

Sea mustard is a yearly plant. It collects the nutrients for the whole year until it spreads spores. One sporocyst holds several million spores. One spore grows up to 1m after 4 months and forms a forest under the sea. Sea mustard sporophyll, where the spores are produced and released, is condensed with a powerful vital force and thus became the key ingredient of our natural anti-aging line, Eco Science.

The natural anti-aging ingredient derived from the sporophyll of sea mustard, Jeju’s brown sea plant, and developed with innisfree’s technology boasts excellent anti-aging benefits including firming, anti-wrinkle and anti-oxidation effects. Known by the nickname of ‘Whale Essence’, Eco Science Wrinkle Spot Essence makes deep skin delivery of active components obtained from fermented and low-molecularized Jeju sea mustard sporophyll. This helps to boost the skin's inherent vitality and works particularly on wrinkles to make the skin taut and smooth.